Chiropractic Internet Marketing Strategy: Do it Yourself or Outsource?
Posted on 16. May, 2010 by admin in chiropractic marketing
Here’s an interesting question for you to consider: Do you want to keep your chiropractic internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and disadvantages of both.
Advantages of in-house chiropractic internet marketing
- There is a lower monthly cost involved in using someone already employed by you.
- The staff knows your practice intimately. Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
- You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.
Disadvantages of in-house chiropractic website marketing
- The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
- The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job. If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
- Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.
Advantages of using an outside professional
- Chiropractic marketing companies are specialists in the field. They have experience in working on numerous clinics and their websites and optimizing them for SEO. They know, first hand, what works effectively and what doesn’t.
- There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
- The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.
Disadvantages of a chiropractic internet marketing company
- Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
- There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
- Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.
Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.
Now, of course, we are a chiropractic internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general SEO company. There are several of us out there.
If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day, and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.
Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.
If You Suffer From Hip Pain, Your Corona Chiropractor Offers Chiropractic Management That Can Help You Get Out Of Pain Now!
Posted on 08. May, 2010 by admin in blog, hip pain
Your Corona Chiropractor offers a highly successful non-invasive, drug-free approach to relieving hip pain and often getting rid of it altogether. Whenever possible, surgery should be seen as a final option. Therefore, before you schedule a surgery to replace that hip, ask yourself the following questions: Is it out of the question for you to get a good night’s sleep because your hip pain wakes you up at night? When you arise in the morning, and/or when you step out of your car, are you stiff and do you find it initially hard to get your legs moving sufficiently? Do you feel pain whenever you rotate or twist them or when you cross your legs? If you’ve answered “yes” to any or all of these questions you probably have imbalances and alignment problems in your lower extremities that are not only causing your hip pain, but can eventually lead to degenerative joint disease in your hips if not treated. The good news is that whether or not degenerative changes have already started, chiropractic treatment can help!
You may be getting older and it may be true that your hip joints aren’t what they used to be. Nonetheless, are you aware that your hip pain and related problems, which normally point to age-related degenerative conditions, may not actually be generated by osteoarthritis? That’s right. In fact, as opposed to being the root cause of your problem, osteoarthritis of the hip joint is typically the consequence of a prior injury (or injuries) to your hips.
Frequently, hip problems have to do with asymmetry or imbalance when you are in motion, as in the case of walking. If you tend to walk “pronated” with your toes pointing away from your body (like a duck), eventually you will feel pain in your hips as a result of the asymmetrical tension on your hip joints as your body attempts to compensate. Thankfully, you can learn to correct your gait pattern at any age, and your chiropractor in Corona can show you how to do it.
Furthermore, you may have developed gait changes as the result of an ankle sprain or knee strain, and since “the knee bone’s connected to the hip bone,” these biomechanical accommodations produce pain in the hip(s). Of course, if not remedied, your hip joints will suffer further consequences, like wear and tear that produces degenerative changes.
Other activities that can occasionally impact the hip joints are starting a new job or beginning a new sport that requires you to move your body in uncommon ways. Also, ferrying a child (or grandchild) on one hip can create hip pain. Even your sitting position or driving for prolonged periods of time on a regular basis can cause hip injury and pain.
So you can see that not every pain is caused by “old age,” although we may suffer from more pain as a consequence of the progressive capacity of untreated injuries.
In addition to your adjustments, as an integral part of your chiropractic management, your Corona Chiropractor will suggest special rehabilitative exercises that include gentle muscle stretching and strengthening, and will also analyze your gait and may suggest simple pattern changes.
Your hip pain won’t disappear by itself. Hip pain is a sign that there’s a condition that requires correcting. If ignored, there is a good possibility that at some point you will require that hip replacement surgery. So, don’t put off until tomorrow, what truly needs to be done today. Your Corona Chiropractor can get you out of pain, get your body back into balance, and help you get to back to enjoying your life again!
Your Santa Barbara Chiropractor Can Help Ease Your Age-Related Back Pain
Posted on 07. May, 2010 by admin in arthritis, back pain, blog
You know what they say, “Growing old isn’t so bad when you consider the alternative.” However, it’s no joke if the aging process is creating pain in your body! As a chiropractor in Santa Barbara, I give care to quite a few people suffering from age-related challenges that likely would not have occurred if the exacerbating cause had been taken care of earlier in life, especially when it relates to musculoskeletal breakdowns. Poor posture, improper gait, and repetitive overuse frequently produce undue stress in the back, neck, hip, knees, and even the feet that can result in painful conditions over time. If we only knew then how our aging body would feel today, eh? However, as they say, “hindsight is 20-20.”
As you can see from the list of complaints above, there are plenty of musculoskeletal conditions that can, and frequently do, take place as we age, but painful back problems are one of the most prevalent. Back pain that is age-related is generally produced by spine osteoarthritis, or Spondylosis, a degenerative disorder.
Spinal osteoarthritis is caused by prolonged erosion and weight-bearing force on the spine that, over time, undermines discs, joints, and surrounding ligaments. The area of the body and rate of the degenerative process of spondylosis is individual, varying from person to person. It is likely to affect the cervical (neck), thoracic (mid-back), or lumbar (low back) regions of the spine. Spondylosisi symptoms very from person to person and depend on the severity of the degeneration, and can range from low-amplitude pain and numbness to severe sensory loss and muscular atrophy.
Repetitive stresses negatively affect the cartilage surrounding the joints and can induce calcium to deposit in the tissues around the vertebrae. Adjacent nerves, blood vessels, and soft tissue can be constricted by these calcific deposits, also called bone spurs. This type of compression is at the root of Spondylosis.
Regular chiropractic care and overall chiropractic management is beneficial in significantly slowing age-related degeneration of the spine whether or not you are suffering from spondylosis. It may be true that “you can’t un-ring a bell” or “turn back the hands of time,” but it isn’t too late to give your spine the good treatment it deserves. Chiropractors are experts when it comes to treatment of the spine. See your Santa Barbara Chiropractor today, for the health of your spine.
Did You Know That Just a Few Extra Pounds Can Create An Imbalance in Your Immune System?
Posted on 07. May, 2010 by Santa Barbara Chiropractor in health
What’s a little extra weight, especially when your clothes still fit? Most of us know that “too much” extra poundage can lead to heart disease and other cardiovascular diseases, not to mention the damage that it does to the musculoskeletal system. As a chiropractor I witness first hand on a regular basis the toll that extra weight takes on the low back, hips, and knees. But, did you know that even as “little” as 10 extra pounds of body fat, particularly abdominal fat, in addition to stressing body joints and burdening the efforts of the heart, can actually trigger the production of “pro-inflammatory” immune cells that circulate in the blood and promote inflammation in the body. When our immune system isn’t working “for” us, we experience adverse reactions and painful conditions.
The good news, as far as the immune system goes, is that recently Australian researchers found that shedding just 10 pounds helped to bring back balance to the immune system of obese individuals. Getting the immune system back into balance is certainly a wonderful step in the right direction toward better health and longevity.
But, as you begin that important diet and exercise program, it’s a good idea to see a chiropractor. Chiropractors are highly knowledgeable when it comes to both diet and exercise. Your chiropractor may suggest that along with a nutritious diet, your individual body may require additional supplementation. And, in addition, your chiropractor will make sure that your body is in good alignment so that your new exercise routines promote pain-free mobility that leads to healthy weight loss.
The results of the Australian study were published in the Journal of Clinical Endocrinology Metabolism.
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